FRANCHISING WITH CRYSTAL JADE
Since its inception, the CRYSTAL JADE® brand has been delighting diners spanning generations with authentic Chinese cuisine. Our focus to continuously improve our culinary expertise and unwavering commitment to quality became our blueprint for success. In order to satisfy the clamouring of palates internationally, the brand began expansion via franchising. To date, we serve customers through our network of restaurants in 30 major cities.
To maximise the opportunity for success, we have endeavoured to provide every franchisee with resources for chef training, robust operational support, continuous menu upgrades, accessibility to innovation and a proven business model. With a dedicated team to support you on-site and online, you will have the resources and confidence to build your business and develop the brand.
SUPPORT & DEVELOPMENT
Support by the franchisor is a key catalyst to the success of franchisees. With this in mind, we have developed a comprehensive support system to enable our franchisees to represent our brand. A wide range of resources is readily available and the support system is fine-tuned consistently to adapt to current trends and pre-empt macro conditions.
Starting your own business can be daunting without an experienced team managing the front of house and back of house and you have to incur massive marketing costs for branding. Be a part of our Crystal Jade family and you instantly gain access to a brand with the following attributes.
HOW TO BECOME A CRYSTAL JADE FRANCHISEE
We seek partners who can turbocharge the development of the Crystal Jade brand in their territories and identify the following as requisites of success.
Follow these steps to becoming a franchisee:
If you are interested in pursuing Crystal Jade’s franchise opportunities and meet our initial qualifications, please complete the application form and our Franchise team will be in touch with you shortly.
Our franchise team will conduct a walk-through on the necessary steps to becoming a franchisee with you. From here onwards, you will have a dedicated Franchise Manager to assist you every step of the way.
If you have fulfilled our requisites, both parties will sign an agreement and you and your team will start training and preparing for the opening of your first restaurant!
Q: What are the concepts available under Crystal Jade?
A: At present, the group’s portfolio of specialty dining concepts ranges from fine dining to casual dining, quick service restaurants and kiosk. We hold consultative sessions with our partners to determine the most appropriate concept for each location.
Q: What is the minimum number of restaurants required to be developed in a given market?
A: The minimum number of restaurants required for development depends on a variety of factors (e.g. size of territory, timeframe, etc) and can be discussed during initial communications.
Q: What is the expected investment cost for a Crystal Jade restaurant?
A: Investment costs are influenced by many factors, not limited but including size of the site, design features, cost of local materials & construction, permits, etc. Typical costs for restaurants in your region will be discussed during initial communications.
Q: What should I expect to pay for Franchising fees and advertising?
A: You will be expected to pay a one-time upfront fee, a development fee for each restaurant and a monthly royalty (as a % of gross sales). These costs may vary based on your area of interest and can be discussed during initial communications.
Q: How soon can I open my first Crystal Jade restaurant?
A: This depends on a variety of factors, such as your experience, speed of recruitment and audit of food supplies. Typically, it takes between 6 – 9 months to open Crystal Jade in a new market once a development agreement has been signed.
For more information or questions regarding the Crystal Jade franchising process, or to begin the application process, please contact Franchise@crystaljade.com.
The application form is not to be construed as an offer of a franchise, a commitment, or a binding agreement on either party. Crystal Jade and its subsidiaries reserve the right to make any modification.